BOTaina: Award-Winning AI, Built by Applab for Qatar Foundation

What if discovering everything Qatar Foundation has to offer could start with a simple conversation?

That’s the idea behind BOTaina, Qatar Foundation’s bilingual AI-powered digital assistant, developed by Applab to make access to information faster, easier, and more human.

Designed to communicate naturally in both Arabic and English, BOTaina helps users navigate Qatar Foundation’s extensive digital ecosystem — from discovering Education City and upcoming events to finding services, initiatives, opportunities, and relevant information in seconds.

From search to conversation

With thousands of pages of content available across Qatar Foundation’s digital platforms, finding the right information can sometimes require multiple searches and navigation steps.

BOTaina transforms that experience into a conversation.

Built using Azure OpenAI, the solution combines conversational AI with intelligent knowledge retrieval, language detection, and voice capabilities to understand users’ questions and provide fast, context-aware responses.

Rather than asking users to adapt to a website structure, BOTaina allows the experience to adapt to them.

An AI experience designed around people

BOTaina was developed not simply as a chatbot, but as a more human-centered digital experience.

Key capabilities include:

Natural conversations in Arabic and English
AI-powered contextual responses using Azure OpenAI
Intelligent retrieval across thousands of pages of Qatar Foundation content
Voice and text interaction
Automatic language detection
Integration with external communication channels

The result is an accessible digital assistant that helps users engage with Qatar Foundation in a simpler and more intuitive way.

Measurable impact

The solution has delivered tangible improvements to the digital user experience:

30% faster response times
Helping users reach the information they need more quickly.

95% accurate and context-relevant answers
Creating a more reliable and useful conversational experience.

20% increase in user interactions
Expanding engagement through a more accessible digital channel.

Five Gold Awards

BOTaina’s innovation and impact have also received regional recognition, securing five Gold Awards at the MENA Stevie Awards.

For Applab, the recognition reflects something bigger than the technology itself: what becomes possible when AI is thoughtfully integrated into a real customer experience.

AI that serves a purpose

At Applab, we believe the strongest AI solutions start with a real need.

BOTaina demonstrates how conversational AI can turn large amounts of digital content into something much simpler: an immediate, natural conversation between an organization and its audience.